I wanted to share some general tips relating to graphic design for small businesses:
Always include an address on your business card, even if you are
operating a small business out of your home-it greatly increases your
credibility and makes you look much more established! If you're
concerned about privacy, a Post Office box is a great way to go. When
signing up for a Post Office box, consider using a "Mailboxes" store
instead of the Post Office-you'll get a street address instead of the
typical "P.O. Box", and the store will accept shipped packages from
UPS, FedEx and other carriers for you, so you won't need to give out
your home address as a shipping address.
Never be caught anywhere without business cards again! Carry a
supply of cards in your car so that if you can restock when purse or
wallet stash runs out. The same applies for brochures, articles,
promotional postcards, samples, informational flyers, and presentation
folders with information about your company and capabilities-you never
know when you'll have an opportunity to hand them out!
Look for ways to make producing your designed materials less
expensive. Need a business card and brochure? Why not combine the two
into a folding business card and save on the printing costs? Is your
logo designed in so many colors that printing becomes too costly? Try
having materials printed digitally by an online printing house like
psprint.com or vistaprint.com-they're often much more cost-effective
for materials printed on white paper stock. If you want to print on a
specialty paper, consider converting your logo to a one- or two-color
version just for your printed materials-unlimited colors on a website
don't cost extra! We're always thinking up creative ways to save our
clients money, and we're happy to offer many more suggestions like
these based on your individual needs-just contact us with your
questions.
Do you want the professionalism of having a printed letterhead, but
don't expect to write 500 letters (the minimum quantity for most
printers)? There are two options to avoid this: Design a letterhead
that can act as a base for your printed invoices, flyers, report or
proposal covers, articles, client intake documents and everything else!
This way, all of your materials will be professionally branded-and
you'll go through "all that letterhead" quicker than you think! Or,
recreate your letterhead design as a Microsoft Word template, so that
you can print sheets one at a time from your desktop printer. Just pick
up a ream of specialty paper from the local office supply warehouse to
avoid that "home printed" look.
If you frequently drive for your business, or if your parking spot
happens to be on a busy street, make the most of it by having a set of
car magnets designed and printed with your logo, phone number and
website address on them-they make a big impact, spread the word all
over town and, after the initial investment, it's free publicity!
We hope these tips help you promote your business.
About The Author
marketing design strategist who creates big visibility for small
businesses. Through her customized marketing and brand identity
packages, Erin helps her clients discover their brand differentiators,
then designs logos, business cards, and other marketing materials and
websites to reflect that differentiation, as well as to increase
credibility and memorability. http://www.elf-design.com
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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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