Did you know that you have access to a series of free marketing lessons
delivered to your postal mailbox and your email inbox every single day
of the year? That's right, every day you receive a wealth of valuable
marketing information that could improve your mortgage business
dramatically.
If you're like most people, you are ignoring this valuable learning
opportunity. In fact, you're probably throwing away your junk mail
immediately and deleting emails without even looking at what's being
offered and how it's offered.
As far as email goes...most of us sign up for mailing lists in order to
access information. We understand that the price for that information
is giving up an email address. The result is a series of subsequent
marketing emails from the person providing the goodies. When we get
those emails, we might read them or we might just delete them as we go
about our daily business.
Whether it's a direct mail piece or an electronic email delivered to
your inbox...what you should be doing is reading each of them very
carefully. No, I'm not saying that every product offer you receive
deserves your purchase via credit card! Far from it! What I'm arguing
is that each of those offers is a free object lesson in marketing.
Read them. Analyze them. What is the person sending them doing right?
Is the letter/flier or email a good one or a bad one? Is it effective
or does it turn you off? Does it get your attention? Does it make you
want to buy? Would it make others want to buy? What can you learn from
it?
Pay careful attention to the mailings from successful marketers who are
recognized as top performers in their fields. Learn from their direct
mail and emails. In many cases, major advertising agencies have put
these offers together at a tremendous cost.
I'm not suggesting that you read every piece of spam sent to you,
but you should pay close attention to the opt-in mailings you receive.
Even if you aren't interested in the product behind the mailing, the
text of that copy itself can be extremely valuable to you as a mortgage
professional and a marketer.
Everyday I receive over three hundred emails. Many of these are a
result of my opt-ins to subscriptions, newsletters, and email courses.
Some are just plain spam. I don't use any email filters because they
also inadvertently filter out the good emails I want to read. The
spammers will always win the battle with programmers that design our
email filters. Never do I miss an important email because it was placed
in a junk folder somewhere automatically.
I try to handle each email once. It is either deleted immediately
or, if it is a result of my opt-in and covers topics like Real Estate,
Mortgage and Finance, Internet Marketing, or Customer/Client stuff, I
do a speed read and save it using the sender's name as the folder name.
I don't save the emails in an Outlook folder...instead; I set up an
email folder on an external disc drive and save each in their own file.
If the email requires my action, it's flagged and left in the inbox
until completed. It's then saved and the original message deleted.
You'll be surprised how quickly you can review your junk mail and email
and benefit as a result. Subscribe to as much as you can and read them.
You'll learn how to better market your mortgage products, how to refine
your advertising copy, and much more. It's a completely free resource
that deserves better treatment than a quick trip to the trash can or
the delete key!
About The Author
Originate Mortgages" and publisher of "Tom's Mortgage Tips" a twice
monthly Mortgage Newsletter geared for Mortgage Professionals. Put your
mortgage career on the fast track and sign-up for FREE at http://www.MortgageMarketingToolKit.com/
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Distributed by Hasan Shrek, independence blogger. Also run
online business ,matrix,internet marketing solution ,online store script .
Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business
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