As a book marketing guy and book publicist it’s imperative for me
to keep up with all of the great books and magazine articles being
published on the topic of book marketing.
I’ve read dozens and dozens of books on book marketing and
usually have found a morsel or two of useful information in each one.
Here’s a list of my favorites. By the way, I’ve personally
met or have spoken to each author and can attest to the veracity of the
material they present and their credentials to discuss these topics.
PyroMarketing. Book marketing professionals know the secrets of
success that drove the sales of Rick Warren’s The Purpose Driven
Life to a chart-busting best-seller and Mel Gibson’s “The
Passion of the Christ” into a huge cinema phenom. Those of us in
the business understand that sales of both blockbusters were driven by
techniques outlined in a book called PyroMarketing by Greg Stielstra
who gained fame in book publishing circles when he served as the
marketing director for The Purpose Driven Life, the best-selling
hardcover book in history.
PyroMarketing embraces an idea that really has been in use for some
time – niche marketing. That tool is well-known and used every
day by book promoters but Stielstra lays out the niche marketing
principles with a new, crystal clear message that is so compelling that
it is a must-read for anyone who wants to promote an idea, service or
product. Read my in-depth review and watch a short entertaining video
on the concept at: www.westwindcos.com. Buy it at:
www.pyromarketing.com.
The Web-Savvy Writer: Book Promotion with a High-Tech Twist
This is an excellent “how to” book on the ins and outs
of online book promotion and publicity focusing on the latest
technology. Author Patrice-Anne Rutledge is a bestselling author,
successful technology journalist, and online book promotion expert who
has utilized online marketing techniques extensively to promote her
books and writing career. Patricia plows new ground filling the gap in
the book promotion marketplace with her highly focused book on bringing
technology to the forefront in a book marketing campaign.
“Web-Savvy Writer” is a MUST read if you want to utilize
the most cost effective and viral methods in promoting your book like
blogs, pay per click advertising, online reviews, ezines and more.
After reading a few chapters you’ll soon realize what you
don’t know about online marketing could fill volumes. She’s
truly brilliant. Buy the online version of the book as it has hundreds
of clickable links at: www.websavvywriter.com
John Kremer’s “1001 Ways To Market Your Books”
His 6th Edition published in 2006 describes more than 1000 ideas,
tips, and suggestions for marketing books – all illustrated with
real-life examples showing how other authors and publishers have
marketed their books. John, who is a walking encyclopedia about book
marketing says, “Eighty percent of all books are sold by word of
mouth, but it’s publicity that primes the marketing pump.
Remember that you cannot do everything, so hire the right persons to do
the things you can't do. If you're not comfortable doing your own
publicity, then hire someone who does it for a living." I could not
have said it better. Be sure to check out his seminars on book
marketing held around the U.S. too. Find out about that and his book
at: www.bookmarket.com
Author! Screenwriter! How to Succeed as a Writer in New York and Hollywood
I always enjoy talking with Peter Miller, President, PMA Literary Film
and Management, Inc. He’s one of the “big” agents in
New York City. Known as ‘The Literary Lion,’ he has
successfully managed over 1,000 books and dozens of motion picture and
television properties. From big names like Vincent Bugliosi to the
“next big star” he’s had eleven New York Times
bestsellers and eleven produced films that he has managed or executive
produced. He likes to do “three book deals” once he gets a
writer he likes. In addition, he has a substantial number of film and
television projects currently in active development. He divides his
time between New York and Los Angeles, and frequently tours the country
to speak at writers’ conferences and workshops. His insight into
the publishing world and Hollywood is priceless. Buy his book, but if
you can see him in person do it and tell him I said hi!
www.pmalitfilm.com.
I strongly recommend the purchase of MAXIMUM EXPOSURE Marketing
System Book Marketing Training Program for Publishers and Authors by
Tami DePalma and Kim Dushinski. This is a very well written resource
that teaches authors all about marketing their book. For example they
have a complete list of reviewers you can send your book to, sample
timelines, lists of distributors and much more. You can stay on top of
the changes in the market too as they keep it updated on their web site
and blog. Believe me, if it’s not in here it’s not
important. Buy it at: www.MX-TheMatrix.com.
Since understanding all of the money making opportunities with your
book can be a daunting task, I also recommend that you purchase Jim
Donovan’s How to Write, Publish & Sell Your Book and Turn it
Into a Never-ending Money Machine. His system will teach you the inner
workings of the book business and how to leverage your books so they
generate substantial multiple streams of income long after
they’ve been published. Jim Donovan's books have been published
in eighteen countries and are being read by hundreds of thousands of
people throughout the world so he knows what he’s talking about.
www.writepublishsellyourbook.com
Free Book! That’s right, Midpoint Trade Books, a major book
distributor has published an excellent handbook which features seven
keys that are important for independent publishers to understand and
master. If you want a quick read on everything you need to know about
publishing, printing, editing, marketing and distributing your book
then this is the one. The importance of using a book marketing
professional is stressed by author Eric Kampmann, President of Midpoint
Trade Books. Says Kampmann, "Of course, there are many reasons why a
book might become a success or even a bestseller, but we believe that
the single best investment for you is an effective publicist." The 7
Keys To Publishing Success can be downloaded at no charge at:
www.midpointtrade.com
Here’s a Very Expensive Book… but well worth the price.
Its called “The Insider’s Guide to Large Quantity Book
Sales.” Quite literally exactly what the title implies. BTW,
we’re talking thousands of books at a time! Do I have your
attention? You’ll be very impressed by the insight provided in
the material about selling your book in large numbers. You have useful
contact information for book club buyers and more importantly how to
pitch and position your book for consideration. It also has sample
contracts and agreements which are easily worth hundreds of dollars in
saved legal fees alone if you had your attorney draft the documents.
Written and published by the Jenkins Group Inc, this book is the result
of years of the author, Jerrold Jenkins, publishing and selling massive
quantities of books. If you are serious about selling large quantities
of books and want the inside tips from a publisher who does it every
day, then make the investment and download the book at: http://www.specialmarketbooksales.com/
Author 101 Bestselling Book Publicity: The Insider's Guide to Promoting
Your Book--and Yourself. One thing about the book marketing and book
promotion business is that there are so many nice people in the
business. I rank Rick Frishman as one of the top publicists in the U.S.
not to mention he’s a nice guy too! His book, co-authored by
Robyn Freedman Spizman and Mark Steisel, offers advice and insight
about every stage of the publishing world. Using testimonials and
commentary, this book lets authors, agents, and publishers alike show
you the things you should and shouldn't do in promoting your book. Buy
it at Amazon
Brian Jud’s “Beyond The Bookstore” is a terrific
book about selling your book to everyone else other than a bookstore. I
met Brian while co-presenting on a panel at a Learning Annex seminar in
NYC on the topic of book marketing. I covered the topic of book
publicity, he covered selling books. Brian Jud says since more than
half of all book sales come from outside bookstores it’s
important to target these markets. Mass merchandisers such as Wal-Mart
or Costco, gift shops, airport stores, home-shopping networks, book
clubs, libraries, network-marketing companies, catalogs, associations,
government agencies, corporations, educational markets, retail stores
and military branches all buy and sell books.
Brian walks you through creating a special sales plan, where to find
the people you need to contact to make your pitch. If you really want
to sell books outside the bookstore market then buy Beyond the
Bookstore at: www.bookmarketingworks.com
Book Marketing A-Z by Francine Silverman. More than 300 authors,
marketers and publicists, including yours-truly tell about their best
promotional strategies with regards to book marketing. You’ll
undoubtedly find several good ideas to implement. While you’re at
it, check out Fran’s Book Promotion Newsletter which for $7.50 a
year is the best value in book marketing in the USA. Buy her book here:
www.bookpromotionnewsletter.com
There are many books out there on the topic of book marketing, book
publishing and just plain everyday business marketing in general. You
can read the ones I’ve described above but unless you want to
spend days and weeks learning about book marketing, you might find it
useful to retain an expert on book marketing or hire an experienced
book publicist. I am sure that after you read two or three of these
you’ll seriously question the idea of self promotion.
Why? The reason is that today’s book market is extremely
competitive. The world is awash in books. Bowker (The keeper of all
ISBNs) says that in 2005 more than 172,000 books were published in the
United States, plus 206,000 published in the UK. How can Borders,
Barnes and Noble, Amazon, your local library or anyone else effectively
sell or showcase that number let alone the millions of previously
printed titles? The answer: They can’t.
Furthermore, I do not recommend self-promotion, for the same reason you
don’t cut your own hair. You can do it, but it’s not going
to be that good. Book marketing and book promotion requires special
skills and most authors simply do not know how to market a book nor do
they have the time or, more importantly, the patience. A publicist
develops and nurtures relationships with writers, editors and producers
so they trust us when we give them a story idea about a book or author.
The bottom line: While I do recommend these books as a basis for
understanding the book marketing and book promotion process a wise
author would be even wiser to retain a book publicist to market and
promote their book. If you come to the same conclusion please by all
means give me a call!
About The Author
Communications, a public relations and marketing firm that specializes
in book marketing and author publicity. His clients have been featured
by Good Morning America, FOX & Friends, CNN, ABC Nightly News, The
New York Times, Nightline, TIME, PBS, Los Angeles Times, USA Today,
Washington Post, Family Circle, Woman's World, & Howard Stern to
name a few. To discuss how Westwind Communications helps authors get
all the publicity they deserve and more call 734-667-2090 or email scottlorenz@westwindcos.com. For more information visit http://www.westwindcos.com/book
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