It used to cost a fortune to get a book printed and published. Today it
can all be done online for considerably less than $1,000...and most of
that is going to go to your cover designer.
Instead of ordering 1,000 or 5,000 titles at once, you can order 1
at a time using print-on-demand publishing. So it's not a question of
whether you can publish a book or not. It's a question of whether you
should.
Not everyone should publish a book.
If you have the dream of selling a million copies and getting rich
through your book, keep dreaming. It can happen, but it's a million to
one shot.
Books have the lowest margin of any information product. A CD costs $1
to $2 to duplicate and sells for $15 and up. A DVD costs $1.50 to $3
and sells for $20 and up. A multimedia course with manuals, CDs, and
DVDs may sell for $100 to $1,000 or more.
A book printed in low numbers costs $3 to $5 and sells for $20 or less
in most cases. Can you make money from a book? Yes...but I would never
want to be in a position where I had to make money from a book.
They're an entry product and they're a tool for generating publicity.
I would never recommend a book for someone's first information product.
Start with a CD, DVD, or even an eBook. If that proves successful, then
consider a book.
While not everyone should publish a book...every consultant, coach,
and information product developer, and professional speaker should!
Let's say we're both consultants or coaches and we're talking to a
business owner. You sit down on the plane beside them and give them
your card. When they ask me what I do, I hand them my card and my book.
Who stands out as an expert in the field?
Now let's say we both contact radio stations and offer to do an
interview. You tell them how you coach people about success in
business. I tell them the same thing and send them my book. Who stands
out as the expert in this case?
The book author does...Face it. You might know more than the author
right now, but they will often be perceived as the more knowledgable
expert because they put it in a book. Will the radio host read the
book? Not likely...There are some pretty crappy books that get major
publicity.
That's enough on that before I get myself into trouble.
If you want to be perceived as an expert in your field...create a book.
You don't even have to write it yourself. Put together the materials
and hire a ghostwriter to create it if you want.
Now let's say you want your book to be a profit center. It can
definitely be that, but it requires you to create large scale
publicity. If you do an interview on a major radio station, you can
sell 300 books or more.
If you were published by a publishing house, you might only get $1 per
book. So that appearance was worth $300. Using POD publishing, you
might be averaging $10 a book...so you earn $3,000. That's not bad for
the hour interview. Get a major TV appearance...and you can sell tens
of thousands.
You can also do book signings and other events to sell more books...but
remember this all requires you to do something. If you want a fully
automated business, books are not the job for you (although you could
have a PR agent making the contacts for you). There are other products
where this can be done much easier. The math simply doesn't work out
for paid advertising in most cases.
When I work with a author, I like them to have additional products
and services to sell on the backend. Sure...it's nice to make money
selling your book. What else do you have? Do you have a CD set or a DVD
showing your techniques in more detail? Do you offer consulting or
coaching on the backend? That's where the real money is in books for
the average author.
About The Author
Business Blog athttp://www.terrydean.org, Find out more about how you
can Earn More By Working Less by creating your own books, CDs, DVDs,
and more at his Free blog today: http://www.terrydean.org
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Distributed by Hasan Shrek, independence blogger. Also run
online business ,matrix,internet marketing solution ,online store script .
Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business,my net info
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