Everyone has heard local merchants read their own commercials on the
radio. Perhaps they did it in order to give their spot an air of
originality. More likely, they did it to save money. After all, they
figure, anyone can read words into a microphone, right? Well, yes.
Anyone can do that, just like anyone can make a meal. However, not
everyone can do it with flair.
If all the only thing you need to do is fill some airtime, then an
amateur voice may be all you need. Similarly, if all you need to do is
get rid of some hunger pangs, then a bologna sandwich will suffice. But
you don't want to give a bologna sandwich to a potential client you're
trying to impress—so why would you want to give the audio
equivalent to a bologna sandwich to potential customers?
When you purchase air time, you are not doing it to hear yourself
talk: You're doing it in order to convince potential customers to buy
your product. Sounding anything less than professional is not going to
help you do that. And giving the impression that you're cheap, which
using below-par voicing does, is going to give them the impression that
you skimp elsewhere as well. If jewelry merchant puts substandard
advertising out there for the world to see, how do I, as a potential
customer, know that she doesn't also put out substandard jewelry? Yes,
people do make that connection, even if they don't admit it. They may
not even be conscious of it.
Now, consider this. If you hire a professional voice over artist to
sell your product, you are sending the public a message, however
subliminally, that you understand how important it is to pay attention
to the details. Advertising is one of those little details that it
pays, quite literally, to pay attention to. When you are attempting to
sell something, the packaging is your first line of attraction, and on
the radio, the voice the customer hears is all the packaging you have,
the only thing with which to impress him. Why leave that to an amateur?
After all, you've paid good money for your advertising. It's much
better to spend a little more on effective advertising than a little
less on a spot that doesn't work. Or worse, a spot that makes you seem
foolish.
Now what, exactly, will a professional voice-over artist give you
that you can't do for yourself or get your brother-in-law to do?
Plenty. For one thing, you get professionalism. That makes sense,
right? You hire a professional; you get professionalism. You get
know-how. Sure, everyone can speak, but that does not mean that
everyone can speak well. A professional voice-over artist knows how to
enunciate words so that people can understand what he or she is saying,
while making it sound perfectly natural.
It's your choice in the end, of course. If you think that your
customers don't pay attention to packaging and don't get annoyed by
amateur commercials then, by all means, do it yourself. But if you want
to send the message that you are a professional who knows when to call
in the experts, then hire the best voice-over talent you can afford to
read your next commercial.
About The Author
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Distributed by Hasan Shrek, independence blogger. Also run
online business ,matrix,internet marketing solution ,online store script .
Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business
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